LILPIG.DIGITAL
The mistake: bolting together every shiny tool until your marketing stack is a tangled mess.
Why it fails: more moving parts = more breakpoints = wasted money.
Lesson: successful owners consolidate, cut, and simplify. Less software, more signal.
The mistake: turning AI into a content spam cannon.
Why it fails: AI without human strategy = bland, forgettable output.
Lesson: AI should amplify your voice, not replace it.
Strategy: run small, controlled tests (e.g., A/B ad headlines, different posting cadences, AI-generated vs human-crafted hooks).
Document results, then double down on what wins.
Benefit: you’re not guessing—you’re building your own data bank.
The mistake: obsessively “gaming” the algorithm with hacks, instead of building long-term leverage.
Why it fails: the algo changes; your foundation doesn’t.
Lesson: winners adapt strategy, not vanity metrics.
Strategy: set aside a “test budget” (time + dollars) for experiments each month.
Use AI for predictive insights (trend spotting, keyword clustering, competitor scans).
Benefit: you take risks smarter and earlier than competitors, so you capture upside before the crowd arrives.
Strategy: one hub (your site/newsletter) + a few strong spokes (socials where your customers live).
AI role: automate distribution + repurpose content across platforms.
Benefit: more reach, less stress, tighter control.
<<LINK to projects>>
parenting
travel and tourism
education
health and wellness
e - Commerce (b2c)
construction and contracting
magazines - colorado lifestyle
entrepreneurship
make a plan, get lean, systemetize, and launch-ready
get it under control, keep the good, cut the rest
onpage, offpage, and technical
content, scheduling, and roi optimization
educate and build trust
audit, cut, chop, test, build
repeat
send your ideas to market with just the right amount of spice and seasoning
making the bacon requires an artist's eye and a butcher's soul
THE CONTRACTOR'S DIGITAL FOUNDATION
HOW TO NOT DO SOCIAL MEDIA
SPLIT TESTING FOR FUN AND PROFIT
AI PROMPTS SO YOU CAN FIRE YOUR MARKETING DEPT
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