LILPIG.DIGITAL
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🚫Don’t Build a Digital Frankenstein
The mistake: bolting together every shiny tool until your marketing stack is a tangled mess.
Why it fails: more moving parts = more breakpoints = wasted money.
Lesson: successful owners consolidate, cut, and simplify. Less software, more signal.
🚫Don’t Automate Without Humanity
The mistake: turning AI into a content spam cannon.
Why it fails: AI without human strategy = bland, forgettable output.
Lesson: AI should amplify your voice, not replace it.
Test the Algo with “Lil Pig Experiments”
Strategy: run small, controlled tests (e.g., A/B ad headlines, different posting cadences, AI-generated vs human-crafted hooks).
Document results, then double down on what wins.
Benefit: you’re not guessing—you’re building your own data bank.
🚫 Don’t Chase the Algorithm Like a Dog Chasing Cars
The mistake: obsessively “gaming” the algorithm with hacks, instead of building long-term leverage.
Why it fails: the algo changes; your foundation doesn’t.
Lesson: winners adapt strategy, not vanity metrics.
Take Calculated Risks Like a Scientist
Strategy: set aside a “test budget” (time + dollars) for experiments each month.
Use AI for predictive insights (trend spotting, keyword clustering, competitor scans).
Benefit: you take risks smarter and earlier than competitors, so you capture upside before the crowd arrives.
Build a Lean Digital Footprint
Strategy: one hub (your site/newsletter) + a few strong spokes (socials where your customers live).
AI role: automate distribution + repurpose content across platforms.
Benefit: more reach, less stress, tighter control.
Case Studies
<<LINK to projects>>
- Industries
parenting
travel and tourism
education
health and wellness
e - Commerce (b2c)
construction and contracting
magazines - colorado lifestyle
entrepreneurship
- Capabilities
ALGO SHOP
ALGO TUNE-UP
make a plan, get lean, systemetize, and launch-ready
ALGO TUNE-DOWN
get it under control, keep the good, cut the rest
SEO
onpage, offpage, and technical
AD MGMT
content, scheduling, and roi optimization
ONLINE COURSE DEV
educate and build trust
FUNNEL OPTIMIZATION
audit, cut, chop, test, build
repeat
LAUNCH COPY
send your ideas to market with just the right amount of spice and seasoning
GRAPHIC DESIGN AND SHORT VIDEO
making the bacon requires an artist's eye and a butcher's soul
- Projects
EXPERIMENTS, WHITE PAPERS, AND CASE STUDIES
EBOOKS AND GUIDES
THE CONTRACTOR'S DIGITAL FOUNDATION
HOW TO NOT DO SOCIAL MEDIA
SPLIT TESTING FOR FUN AND PROFIT
AI PROMPTS SO YOU CAN FIRE YOUR MARKETING DEPT
SHORT STRIKE ALGO TESTS
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SUPER SIMPLE COPY AND UNLEARNING THE CREATIVE'S CURSE
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- Help
Need Help?
Here are some good places you cant start.
Doc
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this lil pig goes to market
DATA-INFORMED CONTENT, TOOLS, AND SYSTEMS FOR SMALL BIZ SUCCESS